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B2B SaaSClient · Confidential
Headless marketing site + lead routing
A fast, editor-friendly site on Next.js + Payload, wired into the company CRM with lead scoring and Slack notifications for hot inbound.
98
Lighthouse
+3.2×
Inbound leads / mo
The problem
A WordPress marketing site that the team couldn't edit without breaking things, slow Core Web Vitals, and inbound leads getting lost in a generic shared inbox.
What we built
A new site on Next.js + Payload with a content model the marketing team actually understands. Forms post to a leads inbox with simple scoring rules and Slack alerts for hot leads.
Outcome
Lighthouse scores in the high-90s across all pages. Inbound leads grew 3.2x within two quarters. The marketing team now ships pages weekly with zero developer involvement.